Popularity expolosion of ring tones
Pop Music and Artists Rule the Mobile Phones
Teenagers are the biggest market mobile phone manufacturers target.
Why?
They use the ring tones to show their individuality. They use not only ringtones, but themes and wallpapers as well, to personalize their mobile phones. Many teens make their mobile phones a unique reflection of themselves, the same way they would show their personality in how they fix their bedroom. They would have coloured and patterned mobile phone skins, cases for their phones, hanging charms, and most especially wallpapers, screensavers, and perhaps the most recognized item or feature on their phone, the ring tone.
If you take a step back, and try to look at the market for mobile phone these days, you will see that these teenagers actually grab the sales of almost sixty to eighty percent of the market. Even if you argue that they do not have the buying capacity, once they have their own mobile phones, their need to customize stuff, or even personalize the mobile phone is quite huge. They would download ring tones, mp3 music, themes and wallpaper, videos and games almost daily. Their urge to be different every single day is what the market is craving for.
You can’t quite catch the same need from working individuals, who are more focused in making money, nor can you see the need from parents, mothers and fathers, who basically just need this equipment to be able to get in touch with people.
Teenagers, on the other hand, use this gadget as a reflection of one’s self.
So, should you browse the net, and check out the most downloaded music for mobile phones, you would not be surprised to see ‘pop songs’ top the list. For wallpapers and themes, most assuredly, you would see pop stars and icons topping the list as well.
